Semiosis of Artificial Intelligence and Social Development

Introduction . The article analyzes the semiotic aspects of representation artificial intelligence in socio-cultural space and their influence on nature social development. spread penetration technologies into political processes using (AI) is accompanied by active discussions socio-political environment. Artificial considered as one most important resources development, so desire states, politicians public organizations to determine semantic framework its perception understandable. Methodology sources. theoretical foundations work were classic works semiotics Ch. S. Pierce, W. Morris, well modern (I.V. Fomin, M.V. Ilyin others). To with empirical base, documents (reports materials from UNESCO, European Commission, Royal Society London, Stanford University), opinion polls (VTsIOM), discourse analysis, content analysis Russian foreign media used. Results discussion. As a result study, we found that main contradiction accompanies understanding intelligence, essence purpose at all levels polarization ideas about AI control tool (or) development tool. contextual fields also outlined, within which further semiosis possible. Conclusion. understand manage this process, an interdisciplinary approach appeal scientific potential sciences humanities, particular, semiotics, are appropriate, makes it possible study technology semantic, syntactic pragmatic levels. It seems promising turn comparative cultural historical traditions national-state models management specifically integrate processes.